For more than 40 years, Provital (booth 626) has been devoted to uncovering the treasures of nature and translating them into high-quality, effective cosmetic ingredients for skin and hair care. Guided by its philosophy — Do Care — Provital unites science and nature to enhance well-being and beauty.

Provital’s two product lines express this balance:

• CareActives, a collection of 67 scientifically proven actives that deliver measurable results and promote natural beauty.
• CareMotives, a range of 290 ingredients of natural origin designed to awaken the senses and emotions connected to beauty.

At Provital, taking care is taking action. It partners with customers to co-create solutions, anticipate trends, and turn innovation into meaningful formulations. Provital’s biotechnology platforms — including plant stem cells, microalgae and endophytes — reflects its sustainable, research-driven approach. Through the Provital Bioimage and Bioinformatic Platform (PBBP), the company uses data-driven insights, tissue engineering, and image analysis to discover new mechanisms of action and improve ingredient performance.

Headquartered in Barcelona, Spain, and present in over 114 countries, Provital operates subsidiaries in Brazil, China, France, Poland, Germany, and the USA — delivering nature-inspired science that empowers beauty brands worldwide.

More info: Provital, Tel: 917-709-1792; Email: [email protected]; Website: www.weareprovital.com